Last updated: 6 June 2026

Privacy policy

1. Introduction

1.1 Who we are

Kerstin Reichert Consulting ("we", "us", or "our") is a sole trader business operated by Kerstin Reichert, providing marketing consultancy, training, and advisory services. We are committed to protecting and respecting your privacy and personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This privacy policy explains how we collect, process, and keep your data safe when you visit and use our website (kerstinreichert.com) or engage with our services.

1.2 Contact details

If you have any questions about this privacy policy or how we handle your personal data, please contact us at: privacy@kerstinreichert.com

2. Information we collect

2.1 Information you provide to us

We collect personal data that you provide to us directly when you:

• Fill in the contact form on our website (your name, email address, and message).
• Book a call through our scheduling tool (your name, email address, and selected time slot).
• Subscribe to our newsletter or download a free resource (your name and email address).
• Enquire about or engage our consulting services (your name, email address, company name, job title, and any other information you choose to share).

2.2 Information collected automatically

When you visit our website, we may automatically collect certain technical data, including:

• Your IP address, browser type and version, and operating system.
• Pages visited, time spent on pages, and how you navigate through the site.
• The website or source that referred you to our site.
• Device type and screen resolution.

This data is collected through cookies and similar technologies. Please see Section 7 and our Cookie policy for more details.

3. How we use your information

We use your personal data for the following purposes:

• To respond to your enquiries and communicate with you about our services.
• To provide, deliver, and manage our consulting, training, and advisory services.
• To send you newsletters, resources, and marketing communications you have opted in to receive.
• To schedule and manage calls and meetings.
• To analyse how visitors use our website so we can improve its content and functionality.
• To measure the effectiveness of our marketing activity.
• To comply with legal obligations.

4. Legal basis for processing

Under UK GDPR, we rely on the following legal bases to process your personal data:

• Consent: When you subscribe to our newsletter, download a resource, or agree to receive marketing communications. You can withdraw your consent at any time.
• Contractual necessity: When we need to process your data to deliver the consulting services you have engaged us for.
• Legitimate interests: When we use your data to improve our website, analyse site usage, and ensure the security of our services. We always balance our interests against your rights and freedoms.

5. Third-party services

We use a number of third-party services to operate our website and deliver our services. These providers may process your personal data on our behalf:

• Website hosting: Our website is hosted by Netlify. Their servers may process technical data such as your IP address when you visit our site.
• Analytics: We use third-party analytics services (such as Google Analytics) to understand how visitors use our website. These services collect data such as pages visited, time on site, and referral source. This data is anonymised where possible.
• Contact forms, email marketing, and scheduling: We use third-party platforms to manage our contact forms, email newsletters, and calendar bookings. When you submit a form or book a call, your personal data is stored and processed by these services.
• Social media and advertising: We may use tracking pixels from social media platforms (such as LinkedIn) on our website to measure the effectiveness of our advertising and to better understand the professional demographics of visitors to our site.

6. Data sharing

We do not sell, rent, or trade your personal data to third parties.

We may share your data with the third-party service providers listed in Section 5, solely for the purposes described in this policy. These providers are contractually obligated to process your data securely and only on our instructions.

We may also disclose your personal data if required by law, regulation, or legal process.

7. Cookies

Our website uses cookies to distinguish you from other users, to analyse site usage, and to support our marketing activity.

• Strictly necessary cookies: Required for the website to function. These do not require your consent.
• Analytics cookies: Help us understand how visitors interact with our website (e.g. Google Analytics).
• Marketing cookies: Used to measure the effectiveness of our advertising (e.g. LinkedIn Insight Tag).

For full details, please see our Cookie policy.

8. International data transfers

Some of the third-party services we use may store or process your data outside the United Kingdom. Where this happens, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your personal data in accordance with UK GDPR.

9. Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Specifically:

• Contact form enquiries: Retained for up to 2 years after our last communication, unless we enter into a service agreement.
• Client data: Retained for the duration of our engagement and for up to 6 years afterwards, in line with HMRC record-keeping requirements.
• Newsletter subscribers: Retained until you unsubscribe.
• Analytics data: Retained in accordance with our analytics provider's settings (default 14 months).

10. Your rights

Under UK data protection law, you have the following rights:

• The right to access your personal data.
• The right to rectification of inaccurate or incomplete data.
• The right to erasure ("right to be forgotten").
• The right to restrict processing of your data.
• The right to data portability.
• The right to object to processing.
• The right to withdraw consent at any time, where consent is our basis for processing.

To exercise any of these rights, please contact us at privacy@kerstinreichert.com. We will respond within one month of receiving your request.

11. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: https://ico.org.uk
• Telephone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first at privacy@kerstinreichert.com.

12. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.