Marketing services
I help founders, marketing leaders and growing teams identify the right opportunities, prioritise what matters, and turn marketing strategy into a clear delivery roadmap. Whether you're launching a product, expanding into a new market, improving your marketing foundations or exploring AI, I'll help you move forward with focus.
Let's talk"Kerstin is the dream person you want to have by your side to build a company."
Who I work with
You're leading the function, but need extra senior support without adding permanent headcount. I can help you prioritise your roadmap, sense-check strategy, deliver key projects or upskill your team.
You need clear marketing direction, but don't have the time or team to figure it all out alone. I'll help you focus on the right channels, shape your message and build a practical plan you can act on.
You're growing fast and need marketing to keep up. I'll help you connect marketing with product, sales and commercial goals so your next stage of growth has a clear plan behind it.
Marketing made for scale
There's no one-size-fits-all marketing framework. We'll identify exactly where you are and what will make the biggest difference going forward. This could be refining your marketing strategy, creating a roadmap from scratch or switching up your channel mix and testing new campaigns. Wherever we start, achieving results is our main priority.
Clear priorities, sharper positioning and a practical roadmap that connects marketing activity to business goals.
A practical review of where AI can save time, improve quality and strengthen your marketing workflows, followed by a clear implementation roadmap.
Strategic guidance, mentoring and hiring support, whether you need an embedded fractional CMO, regular advisory check-ins or focused support for a specific project.
Tailored sessions that help your team build confidence, improve marketing skills and apply practical frameworks to real business challenges.
Hands-on AI training built around your team's real marketing workflows, from content and campaign planning to research, automation and everyday productivity.
Interactive hands-on sessions that combine learning, fun, collaboration and practical outputs your team can use afterwards.
Training built around you
You may not need all the marketing shebang. Maybe you'd rather be hands-on yourself or upskill the team on new or different topics. I'll work with you to deliver training that's specific to your business, helpful, fun, and designed to stick. Whether that's a one-off session or an ongoing programme for your team, we'll create the perfect curriculum and setting.
Let me help you figure out the right approach for your business.
Let's talk
I care deeply about the people I work with and the results I deliver. For me, marketing isn't a standalone function. I connect the dots between product, marketing, and sales to influence tangible commercial outcomes. My goal is always to lay a strong foundation that drives growth not just now, but for the long term.
Engagement models
Bring me in for a specific defined project, whether that's a product launch, market expansion, strategy diagnostic, or introducing AI and automation into your workflows. We'll agree the scope, timeline and outputs upfront, so you get focused senior support with clear deliverables.
For businesses that need a senior marketing partner on a priority initiative with fixed scope and timeline.
I'll join your team as a senior marketing partner, leading strategy, planning, and delivery on an ongoing basis without the cost of a full-time hire. Together we define the scope of the commitment. This can include prioritising deliverables, keeping campaigns on course, evaluating new opportunities as they appear, and connecting the dots between marketing, product, and sales.
For businesses that want consistent senior marketing leadership on a flexible, ongoing basis.
Sometimes you don't need hands-on support. You need a senior marketing strategist you can check in with regularly to talk through decisions, sense-check direction, and get honest, unfiltered feedback. I'll act as your strategic counsel, keeping your marketing aligned with your business goals without getting involved in day-to-day delivery.
For founders and leaders who want experienced strategic guidance on a regular basis.
FAQs
We'll discuss your situation on a free introductory call. Based on where you are and what you need, I'll recommend the right format for you, whether that's a one-off project, ongoing fractional support, or strategic advisory.
It starts with a conversation. Book a free introductory call or fill out the contact form and I'll get in touch. We'll talk through your goals, your challenges, and what you're looking for. Next steps in most cases are a discovery phase and a deep dive into your business. From there, I'll put together a clear proposal with scope, timeline, and pricing, and we'll decide if we're a good fit. No commitment until you're ready.
This depends on the scope and level of commitment. I always try to accommodate fast onboarding, but I do get booked up, sometimes several months in advance. My advice is to get in touch early. We can do the introductory call straight away and then look at your timelines, scope of work, and my availability to find a suitable start date.
Pricing depends on the scope and format. I'll always provide a clear proposal with pricing details before we start working together. No surprises.
That's entirely up to you. Some clients want me to take the lead and run with it. Others prefer to be closely involved at every step. We'll agree on the right level of involvement during our initial conversations, and we can always adjust as we go.
I've worked across a range of industries including finance, legal tech, professional services, e-commerce and retail. My approach is adaptable, and the marketing principles I apply are relevant across sectors. If you're unsure whether I'm the right fit for your industry, let's have a conversation.
It depends on your situation. I'll absolutely work with your existing team. If you need additional support for a short period or specialist knowledge for a specific project, I have an extensive network of professionals I can bring in. And if you're looking to grow your team, I can support the hiring process too.
Yes, I'm a location-independent consultant and I work with businesses globally. Most engagements are remote, but I'm available for in-person work and open to international travel. Most of my experience is in the UK, the DACH region (Germany, Austria, Switzerland), and the US. I've also worked with teams in Ireland, France, Singapore, Hong Kong, and India. If you operate in a different market or are looking to expand into a new one, let's have a conversation to see how I can support you.
Tell me about your business, your audience, and your goals.
And we'll explore if we're a great fit for each other.
Initial chat, no obligations.
